On September 7, 2019, Chopard opened its Wuhan Wushang Plaza boutique. Mr. Tasso Von Berlepsch, General Manager of Chopard China, Mr. Liu Zhongyang, Chairman of Dalian Jinhua Watch & Jewellery Co., Ltd. Brand Ambassador Liu Tao came to the opening ceremony to cut the ribbon for the new store. At the ceremony, the invited guests and many media friends joined together to celebrate Chopard’s new brand vitality for Jiangcheng.
At the opening ceremony, Liu Tao unveiled a pure black elegant long skirt, with two bright necklaces on the neck, from Chopard’s Happy Hearts Wings series and high jewelry series, with diamonds shining around the neck. The light butterfly wings are brilliantly illuminated, and they embellish the graceful posture together. The Chopard L’Heure du Diamant series watch is adorned on the wrist, which sparkles with diamonds. It perfectly complements the Chopard high jewelry ring in the fingers. It shows the elegant elegance of modern women and adds an extraordinary style to the overall shape.
As a major city in central China, Wuhan has deep historical and cultural accumulation, unique commercial resources and outstanding consumption capacity, and is one of the core areas of the Yangtze River Economic Belt. The Wushang Plaza, located in Jiangcheng’s top business district, has been advocating high-quality living for many years and is one of the most influential high-end department stores in Wuhan. This time, the famous Swiss jewellery and watch brand Chopard has established a new boutique here, presenting the local consumers with the exquisite craftsmanship inherited in the field of bright jewellery and timepieces. It expresses Chopard’s excellence and love with rich love. Strong brand power.
Continuing Chopard’s unique innovative design concept, the new Wuhan Wushang Plaza boutique has permeated a refined aesthetic style in every detail. The main visual elements of the store are light-colored wooden decoration and soft warm light tone. The store is equipped with a central circular showcase and display windows of jewellery and watches, displaying the fine works of Chopard. The elegant charm and modern design are harmoniously intertwined, and together they are The majority of Wuhan consumers bring a stylish and high-end shopping experience.
Chopard’s grand opening of Wuhan Wushang Plaza Boutique carries the brand’s expectations and confidence in the Chinese market, which is a strong proof of the brand’s further expansion in the central region. At the opening ceremony, Tasso Von Berlepsch, general manager of Chopard China, expressed the brand’s determination to establish a foothold in the central China market. ‘As one of the core cities of the Yangtze River economic belt in China, Wuhan has the commercial influence of surrounding cities. I believe, This time we choose to enter the Wushang Plaza, a location with great commercial development potential, which will play an important role in promoting the development of the brand in the central market. ‘ Chopard brand ambassador Liu Tao also expressed his joy at participating in the opening ceremony with the brand at the ceremony.
With this new store opening, Chopard will lead more Chinese consumers to appreciate the extraordinary charm of the brand together. With sincerity and benevolence as the source of power, it will present a unique craftsmanship aesthetics for the central region.