In numerous literary works, there has been a saying that ‘trends are created by a few people.’ In their point of view, what seems to be a fashion trend full of contingency is essentially derived from the accumulation of a few dozen or even decades by a few people. The Chinese film industry, the current popularity of nonsense films, undoubtedly originated from one or another of Zhou Xingchi’s masterpieces in the 1990s; the western literary circle is now being promoted to the altar of consciousness. . So, is there a similar minority in the watch industry with frequent design trends? Looking back at the development of watches after the millennium, there are three very obvious design trends. First, the size of watch models has become larger; second, pocket watch movements have become popular again; third, complex functions have been simplified. These three routes are intertwined and finally constitute the watch world of the moment. However, it is very interesting that if you trace the source, you will find that these three modern watch design ideas have the same source. 1. ‘The pioneer of the big watch trend’ Long Long Ago, the mainstream size of men’s watches is basically around 34 mm, 36 or 37 mm is considered to be the sky. However, from around 2000, the general public’s aesthetics of watches has changed. The sound of large-diameter watches on the market has begun to increase, but for most watch brands, the popularity of large watches was not yet known. Sex, still insisting on the small watch, even if there are several large watches, the way is also the big watch small core. ＊ Fortunately, the Portuguese IWC Portuguese 2000 equipped with Cal. 5000 large caliber movement. At that time, there were still brands that insisted on the orthodox route of large cores and large watches. The IWC Portugal series esteemed the hero with a limited edition of 2,000 Portuguese 2000. At that time, the 42mm watch was definitely a ‘behemoth’. But the more crucial point is that in the initial stage of making a large watch, IWC crossed the decent threshold of the small core of the large watch. The 5000 series movements carried by it could even be higher in diameter than the men’s watches at the time. Down (38.5 mm). Therefore, even if we look at the IWC Portugal series around 2000 from a contemporary perspective, we still have to applaud its pioneering spirit. 2. ‘Initiator of Huaichang wrist’ ‘Fashion is a closed circle’. This sentence may be the best interpretation of the changes in the design style of the watch industry. Pocket watches that were popular more than a hundred years ago but have withdrawn from the historical stage forty to fifty years ago have become popular trends in recent years. Not seeing it, not only is the popular method of disassembling pocket watch movements and mounting them in large watch cases in the watch circle, but also some watch brands use pocket watch movements as inspiration to design modern movements. But they all forgot one thing. In this field, IWC is No.1. No matter what brand is a well-deserved boss in the era of pocket watches, as far as the change of pocket watches is concerned, as early as 1939, the brand produced and produced on the basis of pocket watch cal. 74 (later Cal. 98). Ref.325. ＊ Ref.5441 is a remodeled from a pocket watch movement. Unfortunately, because of the aesthetics of the times, the sparsely produced Ref.325 did not perform well on the market. The trend of turning pocket watches into watches is really extreme. It should be Ref.5441, which was released in 1993. This large-sized watch inspired by Ref.325 is also equipped with a pocket watch movement. The market is highly recognized. It is no exaggeration to say that the wristbands that have become popular in recent years have been playing successfully in the IWC Portugal series decades ago. This can also explain why the new movements of the IWC Portugal series can also be used. Vaguely feel the ancient pocket watch board road. Because this is a design style that has been integrated into the brand’s veins. 3. The ‘simplified representation of complex functions’ complex function can be said to be the most intuitive way to measure the value of watches and clocks for hundreds of years. Looking back on the past, almost everything that can leave a strong mark in history is almost a complicated one. Today, the status of complex models remains the same. However, the world is no longer satisfied with the situation where the large-scale complex watches in the past can only be displayed. The large-scale complex watches hoped by the modern market can be worn on the wrist and played at any time. This is naturally like a simple design with complex design requirements. ＊ The IWC Portugal series IW371602 with simple and complicated functions has racked its brains for simple and complicated watch throughout the industry, but IWC is content with it. Because, for IWC, the simplification of complex functions is really not too much trouble. After all, as early as in the era when the perpetual calendar watch had limited market coverage due to its complex structure, IWC simplified the perpetual calendar structure and added a practical year display to it, thereby making the perpetual calendar popular. Modern and simplified complex functions are the design strategies of IWC products. The almanac and the constant-power tourbillon are all the peaks in the field of complex functions, but in the world of the world, they have a simple and practical appearance. The great complex functions of IWC are both collectible and practical. Pioneer, it sounds like a very high-end name, but it is really difficult to achieve it, because it involves a deep historical background and a deep understanding of the industry. It is already possible to choose one of thousands Not easy. But IWC, in the three major trends of modern mainstream watches, are at the tip of the wave. In this way, it is worthy of being a pioneer in the watch industry. Editing: Hours, Minutes and Seconds | Vision and Cartography: Dried Fish Pictures: From Brands (Partially from the Internet) Flow Hip Hop Watch and Jewellery Culture Guide for 8090 Young People Launched by Watchmakers
On November 29, 2015, the German high-end watchmaking brand Glashütte Original held a press conference at the National Library of China’s Ancient Books Museum, honorably launching its first brand biography, ‘Impressions’ Chinese version-writing time in a special way, showing the endless charm of time. Glashütte Original continues the original style and does not present the brand history in the form of a traditional chronicle. Instead, it is a groundbreaking collection of many personal stories that touch the heart, a collection of professional articles, and a profound historical moment. While paying attention to well-known timepieces, more attention is paid to the 170-year history of traditional watchmaking in the small town of Glashütte.
Glashütte Original releases the first brand biography ‘Impression’ in the National Library of China Ancient Books Library
Reading the book and perceiving the ‘impression’
Anders Modig, Editor-in-Chief of Impression, recites the chapter of Phoenix Nirvana
Master watchmakers from a distance from the Glashütte Original Watchmaking Factory assembled the movement with superb skills at the scene
On the same day, many VIPs gathered in the antique National Museum of Ancient Books and Books to read and enjoy the history of German watchmaking as if traveling through a long river. At the press conference, Mr. Anders Modig, the editor-in-chief of Impressions, and Mr. Pan Jian, one of the protagonists in the book, talked about Glashütte’s original and touching stories. Master watchmakers from a distance from the Glashütte original watch factory also assembled the movement with exquisite skills at the scene, showing the mechanical beauty of the watch.
Glashütte Original’s first brand biography ‘Impression’ conference
Time Travel Experience ‘Impression’
Brand experience tour on the first floor of the Ancient Books Museum
Enter the first floor of the Ancient Book Museum and enter the journey of brand experience. The innovative and comprehensive exhibition of Glashütte’s original and comprehensive, small and big, small and well known, unfolded a huge picture of 170 years of history in front of visitors. The brand memorabilia outlines Glashütte’s original past, today, and the future with infinite possibilities. Five creative films roll out, telling the sincere emotion between the creator and Glashütte’s original in five perspectives and five languages.
Glashütte Original Senator Observer
Materials and tools for pointer manufacturing
The watch masterpiece exhibition specially prepared for this launch celebration, for the first time in China, displays a series of precious collections from the Glashütte Watch Museum in Germany: from the Glashütte Navigation Astronomical Clock, which created the legend of horology, to the timeless Spezichron Series watches; as small as the raw materials required for the production of hands, as large as the homemade hobbing machine used to manufacture the gears of the movement … A rare exhibit tells the original Glashütte’s insistence on traditional manual techniques and the original spirit of continuous breakthrough .
Historical heritage pays tribute to ‘impression’
Mr. Yann Gamard, Glashütte Original Global President
Mr. Yann Gamard, Glashütte Original Global President, said: ‘With the joint efforts of our engineers, precision mechanics and watchmakers, brand friends and partners, The original watch is a veritable masterpiece of the collection. Therefore, ‘Impression’ is not only a portrait of our watch factory, but also the original and grand history of watchmaking in Glashütte, and the outstanding people of Glashütte town. A tribute to craftsmanship. It is hoped that the release of this gift will deepen the deep love between Chinese watch lovers and Glashütte Originals and open a new chapter. ‘
From left: Mr. Pan Jian, one of the protagonists of ‘Impression’ story, Mr. Yann Gamard, Glashütte Original Global President, Mr. Anders Modig, Editor-in-Chief of ‘Impression’, Glashütte Ms. Wan Beibei, Vice President of Original China
From the original home workshop to the modern-day Glashütte Original watchmaking factory, ‘Impression’ faithfully traces the development of the original watchmaking of Glashütte, recording the ups and downs of the historical torrent, and the complexity Under the changing circumstances and economic environment, the difficult and unyielding years that Saxony and the entire German watch industry have gone through. Several chapters in the book vividly portray the proud local people and the original employees of Glashütte: they have always adhered to German traditional skills, protected valuable expertise, and worked together to overcome the difficulties caused by war and even natural disasters. To meet the new challenges brought by the reunification of Germany.
12 side interpretations of ‘impression’
Like creating a precious timepiece, the editorial team has devoted themselves to perfection during the writing of ‘Impression’ for more than a year, inviting watch experts, business partners, brand close friends and witnesses of the times from all over the world. Share their original professional insights on Glashütte, as well as little-known moving stories. This call was echoed warmly: Germany, Switzerland, Italy, the United Kingdom, Sweden, the United States, Canada, China, Russia … stories from all over the world.
Participants in these creations are celebrities: legendary German figure skater Katarina Witt, Hollywood star Joel McHale, Andrea Du Mr. Andrea Dombois and Mr. Stefan Schwarze, the captain of the German Polar survey ship, etc. With their own stories, they helped the editorial team to paint the original bits and pieces of Glashütte’s original, a watchmaking brand that opened the door to the world, but still maintains the pure German pedigree.
The book ‘Impression’ reveals the brand’s diverse genes from 12 different sides, such as colorful kaleidoscopes. In the 12 topics titled ‘Original’, ‘Unity’, ‘Excellent’, ‘Consistent’, ‘Creative’, ‘Daguan’, ‘Beautiful’, ‘Dedication’, ‘Balance’, ‘Inheritance’ and ‘Foresight’ In the chapters, the story of the watch and its maker is presented in a rich and vivid manner. These ‘impressions’ are presented in exquisite large layouts, and the content is very colorful. The layout design is modern and concise, detailed and exquisite. The 250-page magnificent space perfectly reflects the excellent quality of Glasti’s originality.
Since the beginning of December 2015, the Chinese version of ‘Impression’ will be launched simultaneously in the Glashütte Original Boutique.
[March 18, 2016, Basel, Switzerland] The annual Basel International Watch and Jewellery Show kicked off in Switzerland. Longines, a well-known Swiss watch manufacturer with more than 180 years of history, presents a series of new masterpieces of timepieces. On March 17, the famous film and television actor Mr. Jin Dong also visited the Longines Exhibition Hall to appreciate the new models of 2016 and feel the long-term pursuit of elegance, tradition and excellent performance of Longines.
Famous film and television actor Mr. Jin Dong wears Longines watch master series moon phase watch to visit Longines Exhibition Hall in Basel Watch Fair 2016
During this period, Mr. Jin Dong wore a Longines masterpiece retrograde moon phase watch. The moon phase display function on the dial showed elegance.
Walter von Kanel, Longines Global President, and Mr. Li Li, Vice President of Longines China, interacted with Jin Dong at the scene to appreciate Longines’ new timepieces.
During the visit, Mr. Jin Dong also picked the right watch for his family and talked about his love for watchmaking.
This year, Longines launched a total of six new Basel series watches, paying tribute to the tradition of pure watchmaking, continuing the classic and elegant design. The new Jialan series embellishes elegance with color; the new Daichao Wiener series interprets the eternal elegance and charm with rose gold; the new Kashi series launches a new shape to show enthusiasm for equestrian sports; the classic replica series 1918 watch presents elegant retro feeling; The classic replica series of railway watches pays tribute to the adventures on the tracks; the 1878 equestrian pocket watch goes back to the brand’s history, showing the deep roots of Longines and equestrian sports for more than a century.
Longines Masterpiece Retrograde Moon Phase Watch Watch Number: L2.7126.96.36.199 Reference Price: Not Priced
The Longines Masterpiece Retrograde Moon Phase Watch is equipped with the L707.2 self-winding mechanical movement developed exclusively for Longines. The watch can indicate the time, with day and night and moon phase display functions, and has four retrograde functions, namely the week display at 12 o’clock, the calendar display on the right side of the dial, the 24-hour second time zone display on the left side of the dial, and 6 Small seconds at the hour position. The silver dial is decorated with 11 black Roman numerals and 6 blue stainless steel hands. The stainless steel case has a finely adjusted crown, a transparent case back, and a brown alligator leather strap with a folding safety clasp. Water-resistant to 30 meters.
In 1981, the TOUGH project team under Casio was established. At that time, ‘3 10’ development goals were established, namely: 10 meters of anti-drop impact, 10 BAR water resistance, and 10 years of battery life. The project team took two years and after more than 200 trials. Finally, in 1983, a new watch G-Shock that subverted the common sense of the watch industry was launched. It can be dropped from the top of a tall building without damage. When it first launched, G-Shock was only popular in a few markets, such as the United States, due to its unique appearance. As fashion trends changed, this product began to be sold worldwide, and G-Shock also became Casio’s iconic watch. In 2010, G-Shock’s cumulative worldwide shipments exceeded 50 million. By August 2017, G-Shock had a stunning sales figure of 100 million pieces. 2018 is the 35th anniversary of the Casio G-Shock series. To commemorate it, the brand launched a series of commemorative editions. The most popular of these are the GMW-B5000D-1, which is called the ‘small silver nugget’, and the GMW-B5000TFG-9, which is called the ‘small gold nugget’ (and the inverted version in the picture). In addition to solar power, six rounds of radio waves, and Bluetooth, its unique feature is that the case material has been replaced by the original rubber and plastic to all metal. If you do n’t know it, you will be shocked. After the sharp lines and exposed screws of G-Shock are displayed through the metal material, the texture of the watch has been greatly improved. In particular, the contrast between surface brushing and mirror polishing has instantly turned it into a ‘face killer’. The official price of the ‘small silver nugget’ GMW-B5000D-1 is 3690 yuan, and the ‘small silver nugget’ GMW-B5000TFG-9 is 4290 yuan. Although the official does not explicitly limit the specific amount of production, in the secondary market, supply is less than demand, forming a premium. ‘Small silver bars’ are now almost 10% above the public price and require 4,000 yuan. The ‘small nugget’ GMW-B5000TFG-9 is the 35th anniversary limited edition and also comes with special packaging, so the price has skyrocketed. In May 2018, one month after the release, the price increased to 8,000 yuan, and now it needs nearly 10,000 yuan to get it. The premium is more than the Rolex Green Water Ghost! For the majority of ordinary watch friends, it may be a bit difficult to buy a “small nugget” GMW-B5000TFG-9 at a double price of 10,000 yuan. However, it is quite good to spend 4,000 yuan to buy the ‘small silver nugget’ GMW-B5000D-1, or the inverted version of the ‘small gold nugget’ GMW-B5000GD-9A. Pro test, the real thing is handsome! —END —