Since 2009, Mr. Daniel Schluep, President of TITONI Swiss Plum Watch, has received the assistance of a panda named ‘Rui Rui’ from the Swiss Minister of Economy during a trip to China After raising, the cooperation relationship between Plum Blossom Watch and Sichuan Panda Breeding Research Base also started, and promised to support it in the future. Then Plum Blossom adopted a second panda in 2010. Due to Plum Blossom’s support for environmental protection and Mr. Slop’s personal love for Chinese culture, the Swiss watch company decided to adopt a third baby panda, ‘Heidi’. The name ‘Heidi’ is derived from a very famous novel published in the early 20th century. The heroine in the book is ‘Heidi’. This decision also fully reflects the love of Plum Watch, a Swiss watch family business, for the deep relationship between Chengdu and the local people.