On November 29, 2015, the German high-end watchmaking brand Glashütte Original held a press conference at the National Library of China’s Ancient Books Museum, honorably launching its first brand biography, ‘Impressions’ Chinese version-writing time in a special way, showing the endless charm of time. Glashütte Original continues the original style and does not present the brand history in the form of a traditional chronicle. Instead, it is a groundbreaking collection of many personal stories that touch the heart, a collection of professional articles, and a profound historical moment. While paying attention to well-known timepieces, more attention is paid to the 170-year history of traditional watchmaking in the small town of Glashütte.
Glashütte Original releases the first brand biography ‘Impression’ in the National Library of China Ancient Books Library
Reading the book and perceiving the ‘impression’
Anders Modig, Editor-in-Chief of Impression, recites the chapter of Phoenix Nirvana
Master watchmakers from a distance from the Glashütte Original Watchmaking Factory assembled the movement with superb skills at the scene
On the same day, many VIPs gathered in the antique National Museum of Ancient Books and Books to read and enjoy the history of German watchmaking as if traveling through a long river. At the press conference, Mr. Anders Modig, the editor-in-chief of Impressions, and Mr. Pan Jian, one of the protagonists in the book, talked about Glashütte’s original and touching stories. Master watchmakers from a distance from the Glashütte original watch factory also assembled the movement with exquisite skills at the scene, showing the mechanical beauty of the watch.
Glashütte Original’s first brand biography ‘Impression’ conference
Time Travel Experience ‘Impression’
Brand experience tour on the first floor of the Ancient Books Museum
Enter the first floor of the Ancient Book Museum and enter the journey of brand experience. The innovative and comprehensive exhibition of Glashütte’s original and comprehensive, small and big, small and well known, unfolded a huge picture of 170 years of history in front of visitors. The brand memorabilia outlines Glashütte’s original past, today, and the future with infinite possibilities. Five creative films roll out, telling the sincere emotion between the creator and Glashütte’s original in five perspectives and five languages.
Glashütte Original Senator Observer
Materials and tools for pointer manufacturing
The watch masterpiece exhibition specially prepared for this launch celebration, for the first time in China, displays a series of precious collections from the Glashütte Watch Museum in Germany: from the Glashütte Navigation Astronomical Clock, which created the legend of horology, to the timeless Spezichron Series watches; as small as the raw materials required for the production of hands, as large as the homemade hobbing machine used to manufacture the gears of the movement … A rare exhibit tells the original Glashütte’s insistence on traditional manual techniques and the original spirit of continuous breakthrough .
Historical heritage pays tribute to ‘impression’
Mr. Yann Gamard, Glashütte Original Global President
Mr. Yann Gamard, Glashütte Original Global President, said: ‘With the joint efforts of our engineers, precision mechanics and watchmakers, brand friends and partners, The original watch is a veritable masterpiece of the collection. Therefore, ‘Impression’ is not only a portrait of our watch factory, but also the original and grand history of watchmaking in Glashütte, and the outstanding people of Glashütte town. A tribute to craftsmanship. It is hoped that the release of this gift will deepen the deep love between Chinese watch lovers and Glashütte Originals and open a new chapter. ‘
From left: Mr. Pan Jian, one of the protagonists of ‘Impression’ story, Mr. Yann Gamard, Glashütte Original Global President, Mr. Anders Modig, Editor-in-Chief of ‘Impression’, Glashütte Ms. Wan Beibei, Vice President of Original China
From the original home workshop to the modern-day Glashütte Original watchmaking factory, ‘Impression’ faithfully traces the development of the original watchmaking of Glashütte, recording the ups and downs of the historical torrent, and the complexity Under the changing circumstances and economic environment, the difficult and unyielding years that Saxony and the entire German watch industry have gone through. Several chapters in the book vividly portray the proud local people and the original employees of Glashütte: they have always adhered to German traditional skills, protected valuable expertise, and worked together to overcome the difficulties caused by war and even natural disasters. To meet the new challenges brought by the reunification of Germany.
12 side interpretations of ‘impression’
Like creating a precious timepiece, the editorial team has devoted themselves to perfection during the writing of ‘Impression’ for more than a year, inviting watch experts, business partners, brand close friends and witnesses of the times from all over the world. Share their original professional insights on Glashütte, as well as little-known moving stories. This call was echoed warmly: Germany, Switzerland, Italy, the United Kingdom, Sweden, the United States, Canada, China, Russia … stories from all over the world.
Participants in these creations are celebrities: legendary German figure skater Katarina Witt, Hollywood star Joel McHale, Andrea Du Mr. Andrea Dombois and Mr. Stefan Schwarze, the captain of the German Polar survey ship, etc. With their own stories, they helped the editorial team to paint the original bits and pieces of Glashütte’s original, a watchmaking brand that opened the door to the world, but still maintains the pure German pedigree.
The book ‘Impression’ reveals the brand’s diverse genes from 12 different sides, such as colorful kaleidoscopes. In the 12 topics titled ‘Original’, ‘Unity’, ‘Excellent’, ‘Consistent’, ‘Creative’, ‘Daguan’, ‘Beautiful’, ‘Dedication’, ‘Balance’, ‘Inheritance’ and ‘Foresight’ In the chapters, the story of the watch and its maker is presented in a rich and vivid manner. These ‘impressions’ are presented in exquisite large layouts, and the content is very colorful. The layout design is modern and concise, detailed and exquisite. The 250-page magnificent space perfectly reflects the excellent quality of Glasti’s originality.
Since the beginning of December 2015, the Chinese version of ‘Impression’ will be launched simultaneously in the Glashütte Original Boutique.