On Wednesday, October 31, 2018, Longines opened a new boutique in the TourbillonBoutique in Las Vegas. The brand’s elegance ambassadors Andre Agassi and Steffi Graff appeared in the famous mecca of watch lovers in Las Vegas to celebrate together. Through this new boutique, the brand invites customers to discover Longines elegant timepieces and a unique world of elegance, performance and tradition.
Since the brand was founded, in the 1830s, Longines has established close ties with the United States. Today, Longines has more than 300 points of sale in the United States. In addition, the brand is a partner in various American sports events, from equestrian to skiing to gymnastics. Longines also collaborates with celebrities that showcase the brand’s value and elegant image, including American tennis legends Andre Agassi and Steffi Graf.
The former is committed to improving the lives of vulnerable children through the foundation in Las Vegas and providing them with educational opportunities; the latter is helping the children affected by war, persecution and violence through the ChildrenforTomorrow foundation in Hamburg And his family.
This summer, Longines has sold ten sets of ‘Concas VHP Steffi Graf & Andre Agassi Foundation’ watches, which are designed to commemorate the brand’s cooperation with these two famous tennis players anniversary. On the same day, the mid-timer of the watch was also invited to participate in the opening ceremony of the Longines TourbillonBoutique boutique. On November 1st, they will have the opportunity to visit the Agassi Academy of Sciences, and Andre Agassi will deliver limited edition watches to them in person. (Photo / text watch home Xu Chaoyang)