Rachel Weisz Incarnates Cleopatra To Perform Bulgari Snake Series

Bvlgari (Bvlgari) reinterprets the iconic Cleopatra’s legend in a modern way with its iconic elements, Rachel Weisz (Rachel Weisz) turns into a contemporary goddess interpretation A new advertising campaign, shot by photographer Annie Leibovitz. In Bulgari’s world, the serpentine theme has been one of the most distinctive brand symbols since the 1940s. Its snake watch has become a banner work, one of which is a specially customized snake wrist. The masterpiece of the watch belongs to Elizabeth Taylor, this watch has been wrapped around her wrist when shooting ‘Cleopatra’ in 1962. To this day, the world-renowned snake-like legendary design continues to reach its peak of perfection, cleverly interprets the Bulgari brand’s creative spirit, and continues to write the most magnificent pages of history for this ancient jewelry company that originated in Rome. Rachel Weisz incarnates Cleopatra as a contemporary Bulgari goddess-beautiful, sexy, out of reach, and control. This is the pursuit of eternal beauty enlightened by the goddess Muse. It is also a symbol of the incredible power of benevolence. It is a unique beauty that condenses the classic style with contemporary language. The ancient symbol-the serpentine shape brings power back into sight, reaffirming Bulgari’s tradition of stylizing natural elements. Anne Leibovitz, a world-class photographer, this strong-willed and adaptable woman is famous for her unique portrait photography style. The power of a woman captured by her lens, What is vitality and charm?
    A magnificent background is necessary-the heavy gray-tone boulder, reminiscent of the ancient and small temples of ancient Egypt, is an important place to worship and pray. The most primitive and spiritual deviations evoked by geological structures represent a compliment to origin.
    The spotlights form a series of portraits around the latest Bulgari Serpenti jewelry, watches and glasses. Winding and flowing, each piece of jewelry is a work of art, carefully crafted by Bulgari’s jewellery masters in its Roman workshops.
    The long-lasting charm of the Serpenti series of rings, bracelets and jewellery watches has reborn the symbol of the eternal youth of the snake. The cornerstone design in Bulgari’s glorious history. One lap, two laps, three laps … Stunning winding recreates its eternal charm.
    Each product perfectly blends the serpentine figure of the snake with the elegance and simplicity of abstract geometry. Platinum, gold and rose gold show subtle color changes. Gleaming baguette-cut diamonds and colored gemstones also interweave clear and deep dialogue , Condensed into a unique beauty, renew the classic style with contemporary language.
    The new Serpenti series of commercials will be broadcast from September 2012 to June 2013.