Tag Heya And Global Brand Ambassador Angelababy Launch New Visual Advertising

Pay tribute to the cooperation with the Chinese Lunar Exploration Project, and show the multiple charms of women on the eve of Qixi Festival

TAG Heuer and Global Brand Ambassador Angelababy launch new visual blockbuster

  Today, Tag Heuer Glory is launching a brand new visual advertisement featuring the global brand ambassador Angelababy (杨颖). As a strategic partner of the Chinese Lunar Exploration Project and an official timekeeper, Tiger Heuer launched this group of visual advertisements on the eve of Qixi Festival to show the different charm of Angelababy with light and shadow intertwined, conveying more than one side of love, more than women, and more than one side of the moon The unique declaration of Qixi Festival is more than one side.

TAG Heuer and Global Brand Ambassador Angelababy launch new visual blockbuster

  Qixi is not just Valentine’s Day, its origin and development contain the ancient people’s beautiful wishes for themselves and the infinite fantasy of the universe; and the moon has more than one side. The back of the mysterious moon attracts humans to explore the moon without fear of challenge.
  Angelababy in the new visual advertising interprets a completely different temperament and connotation in the context of different changes. From time to time, she looks directly into the lens behind the light and shadow, with sharp eyes and open self-confidence; sometimes she bows her head under the moonlight to reflect and feel cool; or before the photos on the surface of the moon, her soft posture contains tenacity. The bumpy terrain on the moon’s surface is mapped on her by halo, leaving a mottled mark. This blockbuster series perfectly showcases women’s diversity.

TAG Heuer and Global Brand Ambassador Angelababy launch new visual blockbuster

  In this set of advertisements, Angelababy wore two special watches for Chinese lunar exploration, which is a tribute to the close cooperation between Tiger Heuer and the Chinese lunar exploration project. The TAG Heuer Carrera Heuer 01 CLEP special watch is inspired by the back of the moon. The strap, dial, timer and bezel are all black. Another special CLEP watch from the submarine series is full of movement. At 9 o’clock on the black opal dial and on the stainless steel screw-in case back, there are exquisite lunar patterns, which shows the infinite vision of the moon.
  The gravitational pull between men and women creates love, and the tidal gravity of the earth keeps the moon on one side. On August 17th, Tag Heuer and Angelababy will show you the other side of TA!
Watch the new TAG Heuer advertising video:

  Technical Details – TAG Heuer Carrera Heuer 01 CLEP Special Edition
  Number CAR201J.FT6087
  Calibre HEUER01 automatic movement
  Case diameter 43 mm
       Black PVD stainless steel case with alternating finishes
       Black ceramic fixed bezel with alternating finishes and tachymeter scales;
       Double-sided anti-reflective curved beveled sapphire crystal
       Crown at 3 o’clock in polished black rubber and stainless steel
       Black PVD stainless steel round button with alternate finishes at 2 o’clock
       Black PVD stainless steel round button with alternating finish at 4 o’clock
       Black PVD stainless steel screw-in sapphire case back with alternating finishes, engraved with the words ‘Official Wristwatch for Lunar Exploration in China’ and ‘Limited Sale of 100’
       Stainless steel black PVD lugs with alternating finishes
  Water resistance: 100 meters
  Dial Dark grey sandblasted dial
       60 seconds / minute scale on the black outer edge
       3 counters:
       12 o’clock position: dark grey sandblasted minute counter; black gold plated hands with red tip (red, black gold plated hands)
       6 o’clock position: dark grey sandblasted hour counter; black gold-plated polished hands with red tip (red, black gold-plated polished hands)
       9 o’clock position: Dark gray sandblasted seconds indication; black gold plated polished hands
       Black gold-plated alternately finished hour markers with white superluminova®
       Hour and minute hands with white superluminova®
       Black gold plated central hand with red tip (red, black gold plated central hand)
       Rhodium-plated polished TAG HEUER logo
       Date window at 3 o’clock
       CARRERA HEUER 01 CHRONOGRAPH AUTOMATIC printed
  Strap Black perforated rubber strap
       Black PVD stainless steel folding clasp with double security buttons and alternating finishes, TAG Heuer shield emblem

  Technical details – TAG Heuer Calibre 5 CLEP special watch
  Number WAY201J.FC6370
  Calibre 5 automatic movement
  Case diameter 43 mm
       Stainless steel case with alternating finishes
       60-minute black ceramic unidirectional rotating bezel with alternating finishes
       Flat sapphire crystal with anti-reflective treatment
       Polished black PVD steel screw-in crown at 3 o’clock
       Stainless steel crown protection with alternating finishes at 3 o’clock
       Stainless steel screw-in case back with alternating finishes engraved with the moon pattern and the words ‘Official Watch for the Lunar Exploration Project in China’
  Water resistance: 300 meters
  Dial Black opal dial with moon pattern engraved at 9 o’clock
       60 seconds / minute scale on the black outer edge
       Rhodium-plated polished faceted indexes with black lacquering
       Rhodium-plated polished faceted hour and minute hands with black paint
       Rhodium-plated polished red central hands with black lacquering
       White TAG HEUER logo
       Calendar window at 3 o’clock with magnifying glass
       AQUARACER CALIBRE 5 AUTOMATIC 300 M / 1000 FT printed
  Strap Black fabric strap with black rubber lining
       Black PVD stainless steel folding clasp with double security buttons and alternating finishes
       TAG Heuer logo